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Beavers co-owned Alphabet City Wine Co wine store and In Vino Restaurant for 7 years, the store New York Times described as part of a movement of small wine stores ‘extending and improving this country’s wine culture…increasing the American public’s confidence in its often uneasy relationship with wine: attentive ears and friendly voices.’ Beavers’s years at his shop broadened his grape knowledge and helped him discover his true passion – teaching the gospel of the vine. Allport commented, “We’re thrilled about our launch across North America and our timing for market expansion couldn’t be better. The New Zealand wine category is on a serious roll and we’re excited to increase its visibility to the Millennial consumer and beyond. Allport continued, “Wine consumers love New Zealand brands, but now they’re looking beyond the country’s flagship varietal Sauvignon Blanc for value and quality. With Jeff joining the company, we’re set up for success and we invite all distributors and marketers to join us in this amazing opportunity.”
Originally from Australia, Allport has quickly become one of World’s top leaders in the wine business. With over 20 years of experience, he is an expert in marketing wine and working with Social Influencers. Allport is based in New York City. In his role as Chief Executive Officer.
WHANAU IMPORTS, a group of family-owned and estate grown wineries from across New Zealand, officially launched this year in North America. The company represents 4 of New Zealand’s leading wineries, including Chill Wine Co, Decibel Wines, Paritua and Stone Paddock. Anthony Allport, Founder and Chief Executive Officer of Whanau, has appointed industry veteran, Keith Beavers, as National Sales Ambassador. WHANAU is Maori for “Family”.
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